Our Values

Seven key values drive Canaccord Genuity employees and management in delivering results to our clients, shareholders and community.

1. We put our clients first.
We develop deep trust with our clients through detailed consultation, appropriate investment ideas and value-added services.

2. A good reputation is our most-valued currency.
Integrity and respect for client confidentiality are the basis of all our relationships.

3. Ideas are the engine of our business.
Our originality in the generation of quality ideas – for clients and for ourselves – positions us ahead of the global competition.

4. We are an entrepreneurial, hard-working culture.
We believe that highly qualified, motivated professionals working together in an entrepreneurial environment results in superior client service and shareholder value.

5. We strive for client intimacy.
The more detailed our understanding of our clients' needs and objectives, the better positioned we are to meet them.

6. We are dedicated to creating exemplary shareholder value.
We are committed to aligning the interests of our people with fellow Canaccord shareholders through share ownership. We believe that ownership motivates the ideas and efforts that lead to value creation.

7. To us there are no foreign markets.
Our clients benefit from our truly global perspective.  We deliver insightful, actionable ideas from both local and international markets through our continued pursuit and evaluation of global opportunities.