Bill joins CG Sawaya Partners from Jefferies and prior to that, Deutsche Bank. He has over 25 years of consumer industry experience as an investment banker, research analyst, research director, and principal investor. His differentiated background includes the highest level C-suite relationships. His client solutions are tailored to accelerate growth, expand addressable markets and optimize capital structures in different macroeconomic cycles to optimize results through a trend and content-led practice. Bill's transaction experience spans from early stage growth companies to large multinationals in the consumer space.