November 2011
Show Media
Petsky Prunier advises Show Media on the sale of its Taxi Top Advertising Division to VeriFone Systems
Out-of-Home Media Company was Ranked #6 on the Most Recent Inc. 500 List
November 3, 2011 (New York, NY) – Petsky Prunier is pleased to announce it has advised Show Media, Inc., a leading provider of taxi-based outdoor media, on the sale of its Taxi Top advertising division, including its New York City and Miami taxi media assets, to VeriFone Media, a division of VeriFone Systems, Inc. (NYSE: PAY).
Based in New York City, Show Media is a leading provider of taxi top media to Fortune 500 companies and local advertisers. Show Media provides its brand partners with unique taxi-based campaigns that generate maximum exposure and help foster an emotional connection between the brand and the target consumer. In 2011, Show Media ranked #6 on the Inc. 500 list of Fastest Growing Companies in America with a three-year growth rate of 11,749%. The company has been included on this prestigious list for three years in a row. Show Media’s client roster includes AT&T, Microsoft Bing, HTC, Lionsgate Films, and Ray-Ban, among numerous other Fortune 100 companies.
Post the spin-off of the Taxi Top advertising division and its sale to VeriFone Media, Laurence Hallier, founder and CEO of Show Media, is taking his top-rated and fast growing company into a new direction that will focus on the digital platform within the high-end transportation industry and other non traditional areas, which will allow his clients to reach consumers in areas were they are currently not accessible. The other divisions and advertising mediums within Show Media can be seen by visiting www.showmedia.com.
VeriFone is a global leader in secure electronic payment solutions. VeriFone Media combines the wide reach of traditional out-of-home on taxis and transit vehicles with the highly-targeted delivery of the VeriFone Digital Network (VNET) in taxis and at gas stations. Combined, VeriFone Media delivers more than 1.5 billion daily impressions in traditional out-of home plus 100 million monthly digital impressions across 25 U.S. markets and the U.K.
A team from Petsky Prunier, led by Sanjay Chadda, Norm Colbert, and Colleen Filipo, served as exclusive financial advisor to Show Media.
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