Petsky Prunier advises Soda on its sale to Red Ventures

October 20, 2016 (New York, NY) – Petsky Prunier is pleased to announce that it has advised Soda LLC, a network of top-trafficked online media brands, on its sale to Red Ventures, a leading digital services company.

Founded in 2012, Seattle-based Soda is a digital media company that provides best-in-class digital content to help consumers make more informed purchasing decisions and save money. Soda specializes in using online assets for lead generation and operates several high-trafficked websites, including The Simple Dollar,, and Freshome.

Soda receives approximately six million unique monthly visitors across its three properties. The Simple Dollar, established in 2006, is consistently ranked as a top personal finance website and has grown every year since its founding. provides expert reviews on industries and products across more than 150 categories. Freshome, an online magazine focused on design, architecture, luxury, travel, lifestyle, and creativity in the home, has one of the most engaged online communities with more than 2.5 million social media followers.

Soda will leverage Red Ventures’ unique capabilities and wealth of experience to enhance service to its users and accelerate its growth. The acquisition is part of Red Ventures’ continued expansion into new industries through a set of new solutions and assets. Soda’s collection of digital assets will help Red Ventures reach consumers more effectively in the non-brand space and will further expand the company’s online footprint.

Red Ventures bridges the digital divide for major brands through a combination of data science, proprietary technology, and a highly optimized sales force. The business has strategic partnerships with companies across a variety of high-growth industries and has grown on average 30% year-over-year in the last five years. Red Ventures was founded in 2002 and employs 3,200 people across the Carolinas, Boston, and Brazil.

Petsky Prunier, with a team led by Sanjay Chadda and Dylan Kearns, served as exclusive financial advisor to Soda.