CG Petsky Prunier is pleased to announce it has advised Centerfield Media Holdings, LLC, a technology-driven marketing and customer acquisition company, on its sale to Platinum Equity. Centerfield was previously a portfolio company of H.I.G. Growth Partners
Founded in 2011, Centerfield drives millions of dollars in sales for residential services, business services, and telecommunications brands. The company’s marketing and sales technology platform, Dugout, and leading consumer guides engage with in-market consumers to help them purchase internet, TV, wireless, landline, and home security, among other products and services, and automate end-to-end customer acquisition for millions of shopping experiences each year.
Centerfield will continue to be led by co-CEO and co-founders Brett Cravatt and Jason Cohen. The company has more than 1,000 employees and is headquartered in Los Angeles with additional offices in Boston, New York, South Florida, and Kingston and Montego Bay, Jamaica.
Since closing its transaction with Platinum, Centerfield has also acquired Digital Ventures, which operates leading web sites in home security, residential services, senior services, and other verticals. The addition of Digital Ventures is part of Centerfield’s strategic plan to expand in both new and existing verticals.