Canaccord Genuity acts as exclusive Financial Advisor to e-Emphasys Technologies, a leading software and solutions provider in the equipment distribution industry, on a strategic growth investment from TA Associates and True Wind Capital

On November 11, 2021, TA Associates, a leading global growth private equity firm, and True Wind Capital, a private equity firm focused on investing in leading technology companies, announced that they have signed a definitive agreement to make a strategic growth investment in e-Emphasys Technologies, a leading software and solutions provider to dealers and rental companies in the equipment distribution industry.

e-Emphasys provides cloud-based enterprise resource planning (ERP) and dealer management system (DMS) software to equipment dealerships and rental companies in the construction, mining, forestry, material handling, agriculture, heavy truck, aggregate and sanitation industries. The company’s fully-integrated software platform is designed to improve operational efficiency and customer service, and drive revenue growth for dealers. The end-to-end digital business transformation platform includes business intelligence and reporting, CRM, advanced document management, mobile solutions, field service tools, self-service online customer portals, telematics, industry specific applications of artificial intelligence, augmented reality, machine learning and more.

TA is a leading global growth private equity firm focused on targeted sectors within five industries – technology, healthcare, financial services, consumer, and business services. The firm invests in profitable, growing companies with opportunities for sustained growth and has more than 100 investment professionals are based in Boston, Menlo Park, London, Mumbai, and Hong Kong.

True Wind Capital is a San Francisco-based private equity firm focused on investing in leading technology companies. True Wind has a broad investing mandate, with deep industry expertise across software, data analytics, tech-enabled services, internet, financial technology, and hardware.

The Canaccord Genuity team consisted of Andrew Pojani, Wesley Rossiter, Geoff Rhizor, and Isaac Porter.