Canaccord Genuity Advises Made In Network, a Content Production and Media Company for the Creator Economy, on its Growth Investment from MEP Capital and Cordillera Investment Partners

Canaccord Genuity is pleased to announce it has advised Nashville-based Made In Network on its growth investment from MEP Capital and Cordillera Investment Partners, which will accelerate the company’s mission of helping creators build the next generation of media brands. Over the next five years, Made In Network plans to invest more than $50 million into its creator talent and brand studio, including development of new original IP, product extensions, catalog licensing, and business diversification.​​​​​​​ 
Made In Network produces content and builds audiences in partnership with creators, while also working deeply with consumer brands. Since 2014, Made In Network has been helping creators architect, produce, and operate some of the most influential and culturally relevant channels on the internet, cementing the company as a leader in the emerging creator ecosystem and economy. For brands, from startups to global blue chips, Made In Network provides a range of services helping its clients activate and build audiences through content.

Founded in 2013, Made In Network has been a trusted partner to the highest caliber of content creators, including the Babish Culinary Universe, Cinema Sins, Matty Matheson, Marty Schwartz, Bailey Sarian, and Some Good News. Today, the company's managed channels, on YouTube alone, generate more than three billion organic annual views across in excess of 70 million subscribers. This viewership rivals or surpasses the viewership of most traditional media and entertainment companies.

In 2018, Made In Network launched its brand studio, Studio Made, to help corporate partners create original content, build audiences, and collaborate with top-tier creators. Studio Made combines Made In Network’s in-depth knowledge of digital video and the emerging creator economy with the creative services approach of top ad agencies. Studio Made partners have included The Botanist Gin, Cheez It, Salt Life, Yeti, Amazon Music, LG, and AMC Networks among others.

The partnership with MEP Capital and Cordillera Investment Partners brings substantial growth capital to Made In Network, expanding its ability to bring the company’s full suite of creative, production, strategy, and commercial services to some of the world’s leading creators and advertisers across digital platforms. Specifically, Made In Network will be investing in the expansion of its partners’ businesses through increased production support, new IP development, expansion into other mediums such as podcasts, and the creation of new product lines.

The new alignment with deeply experienced media industry investors cements Made In Network’s leadership position as the trusted creative and operational partner for top-notch creators. Now, Made In Network is providing both the mission-critical services and growth capital/extended resources to a curated group of top tier talent. From original branded programming on YouTube, TikTok, Facebook, and podcasts to product integrations with top channels on the internet, Made In Network’s Studio team is now poised for rapid expansion.

MEP Capital is an investment firm focused on opportunities in the media and entertainment industries, providing support to the creative community. Across digital media, music, film and television, gaming, and live events, MEP partners with leading industry operators to finance projects, acquire assets, and invest in businesses. The firm invests through long-term oriented funds, with committed capital from institutions, family offices, and high-net-worth individuals.

Cordillera Investment Partners is an investment management firm focused on investing in niche, non-correlated assets. Its investments are generally in sectors that are misunderstood, undercapitalized, and uncorrelated with traditional assets. Cordillera manages more than $1 billion of capital for endowments, foundations, family offices, wealth advisors, and other institutional investors.

Canaccord Genuity, with a team led by Edin Trto, served as the exclusive financial advisor to Made in Network.