Canaccord Genuity Advises Avionos, a Leader in Salesforce and Adobe B2B Commerce, on its Sale to Hero Digital

Canaccord Genuity is pleased to announce it has advised Avionos, a digital technology consultancy focused on delivering B2B commerce and marketing services, managed services, and demand generation solutions for fast-growth and enterprise brands, on its sale to Hero Digital, a leading customer experience transformation company and a portfolio company of AEA Investors.

​​​​​​​Avionos’ team of experts drives measurable business outcomes for Fortune 1000
companies, such as Transunion, Abbott Laboratories, Bissell, and Trex, among others, to turn their digital vision into reality. The company’s digital transformation, marketing, and commerce capabilities elevate its global clients’ digital experiences and drive business growth. Avionos is an Inc. 5000 company, a Certified Great Place to Work, and a Crain’s Best Place to Work.

Hero Digital is a leading independent customer experience company leveraging strategy, design, technology, marketing, and data to solve the critical digital transformation needs of the Fortune 1000. The company creates new business growth by transforming the complete digital customer experience, enabling people and brands to prosper. Hero Digital's blended teams help companies like Comcast, U.S. Bank, Zoom, Nagase, UnitedHealthcare, and TD Ameritrade Institutional drive business growth across the customer journey.

The combination of Avionos and Hero Digital creates a digital experience and commerce powerhouse in the Salesforce and Adobe ecosystems by bringing together Hero Digital’s strategy, creative, marketing, and technology capabilities with Avionos’ technical expertise in Adobe and Salesforce B2B commerce and marketing. The leaders of both organizations have worked together in the past at Acuity Group, a successful commerce consultancy that was later acquired by Accenture.

With this strategic acquisition, Hero Digital is officially moving its headquarters to Chicago, where Avionos is based. It's a city that is fast becoming one of leading technology and innovation hubs in the country with an abundance of digital-forward brands and talent.