Canaccord Genuity Advises Global Marketing Services and Solutions Company Ansira on its Sale to Truelink Capital
Canaccord Genuity has advised Ansira Partners, Inc., an independent global marketing services and solutions company with proprietary channel, website, and advertising technology platforms, on its sale to Truelink Capital.
Ansira guides companies operating in distributed ecosystems to connect with their customers, fostering unwavering brand loyalty by seamlessly integrating digital and physical experiences from the enterprise to hyper-local level. The company’s innovative blend of human expertise and cutting-edge technology solutions solves the challenges faced by global marketers today and drives demand for their businesses. Ansira supports clients with multiple solutions, including channel partner marketing, local websites and marketing, media and ad technology, and CRM and loyalty, among other capabilities. Ansira has been recognized by leading industry analyst firms in multiple reports and pieces of research covering the marketing technology and services landscape.
Truelink Capital is a middle-market private equity firm based in Los Angeles. The firm pairs deep industry experience in the technology-enabled services and industrials sectors with a commitment to building partnerships that drive long-term value creation through an operationally-focused strategy. Truelink partners with management, corporate sellers, and founders to accelerate growth through the execution of operational improvements, strategic initiatives, and transformative add-on acquisitions.