CG Sawaya Partners Acts as Financial Advisor to Nature’s One on its Sale to Bobbie Baby, Inc.

CG Sawaya Partners is pleased to announce that Juggernaut Capital Partners, a leading middle market private equity investor primarily in the consumer and healthcare sectors, has sold Nature's One, the pediatric nutrition company founded by Jay Highman which set the bar for quality and innovation in formula over decades. CG Sawaya Partners served as financial advisor to Nature’s One.

Juggernaut and Mr. Highman will continue as substantial shareholders of Bobbie.  The acquisition positions the combined company as the third largest fully integrated infant and toddler band in the U.S., creating a more resilient industry for American families. 

Founded in 1997, Nature's One introduced the first organic baby formula to the U.S. market. Recognized for its dedication to purity and quality, all of the company's formulas have received the Clean Label Project's Purity Award and have tested best in class for purity and nutrition when compared to popular baby formulas sold in the U.S.  Nature's One operates the only independent, FDA audited organic infant nutrition facility in the U.S.

Bobbie is the mission-driven organic pediatric nutrition company that exists to build a parenting culture of confidence, not comparison. Founded in 2018, Bobbie hit the market with its flagship European-inspired formula in 2021 as the first direct-to-consumer, subscription-based infant formula in the U.S. Bobbie is focused on providing purposefully sourced, USDA Organic products made with simple ingredients – crafted right here in America, for American families.