SPM Group

Canaccord Genuity Advises Full Service Digital Healthcare Agency SPM Group on its Sale to Unlock Health

Transaction was a successful exit for investor Corridor Capital, which had supported SPM Group’s organic and M&A-driven growth, while working with the management team to implement critical infrastructure

Canaccord Genuity is pleased to announce it has advised on the sale of Specialty Marketing & Communications Holdings, LLC (“SPM Group”), a network of healthcare agencies including SPM, GLC, Dreamscape, and Centretek, to Unlock Health, a portfolio company of middle-market private equity firm Amulet Capital Partners and specialized asset management firm Athyrium Capital Management. SPM Group was previously a portfolio company of Corridor Capital.

Founded in 1983 and partnering with more than 400 organizations in 40+ states, SPM Group is a leading digital-first, full-service healthcare marketing agency primarily serving hospitals, health systems, and other healthcare providers. SPM Group helps organizations establish meaningful brand strategies that deliver measurable results and create digital experiences that connect with consumers and drive strong results and ROI. SPM Group provides data-driven brand strategy, creative content, omnichannel media execution with deep performance marketing capabilities, and digital transformation solutions that enable clients to drive higher patient engagement, increase patient visits, and deliver better health outcomes. Client expertise includes academic medical centers, numerous teaching hospitals, large health systems in both rural and urban markets, academic institutions, health organizations, behavioral health and addiction recovery, senior care, and dental and technology companies.

Unlock Health is a healthcare technology and services growth platform serving healthcare providers that was formed in April 2023 through the acquisition of Eruptr, a healthcare-focused digital media and health risk assessment (HRA) company (Canaccord Genuity advised Eruptr) and Decode, a national, full-service digital and creative agency focused on healthcare.

The transaction highlights Canaccord Genuity’s deep experience and transaction record advising healthcare marketing agencies and our leadership position in advising healthcare agencies focused on the Provider market. Canaccord Genuity, with a team led by Seth Rosenfield, Matt Kebel, Tom O’Connor, and Andrew Delio, served as the exclusive financial advisor to SPM Group and Corridor Capital.