Canaccord Genuity Advises Factor Creative on its Sale to Virtusa

Acquisition expands Virtusa’s martech offerings to create new end-to-end digital transformation solutions for customers 

Canaccord Genuity is pleased to announce it has advised Factor Creative, a prominent digital design agency based in Walnut Creek, California, on its sale to Virtusa Corporation, a global provider of digital strategy, digital engineering, and information technology services. 

Factor is trusted by some of the world's most recognizable technology brands to craft polished and engaging creative content with a proven track record of driving impactful business outcomes. Powered by a growing team of creative experts in the U.S. and Canada, Factor has established itself as a leading provider of inventive solutions particularly within the domain of CRM email campaigns, website design, and brand identity services catering to technology enterprises. The agency's artistic expertise has significantly propelled business innovation and achieved remarkable client results throughout the last decade. Comprising a closely-knit collective of designers, writers, program managers, strategists, thinkers, dreamers, word nerds, and pixel perfectionists, each member of the Factor team boasts extensive experience across diverse industries and media forms, including impactful campaigns for some of the world's most well-known brands.

The acquisition of Factor will enable Virtusa to create a more comprehensive end-to-end martech offering for clients with the addition of brand identity and strategy, creative, and marketing analytics services focused on the creation of useful, meaningful digital experiences for end customers. Virtusa is a global provider of digital engineering and technology services and solutions for Forbes Global 2000 companies in the financial services, healthcare, communications, media, entertainment, travel, manufacturing, and technology industries worldwide. At Virtusa, digital engineering is at the heart of everything the company does. The company has 35,000 builders, makers, and doers that partner with customers to reimagine enterprises and creatively build solutions to the most pressing business challenges that move them to the forefront of their industries.

Virtusa's unique Engineering First approach means never presenting an idea the company can't execute. With deep industry expertise and empowered agile teams made up of world-class talent, Virtusa's teams think about execution early in the process, because the earlier execution is considered, the earlier an idea can have an impact. Solving from the inside out enables businesses to respond swiftly to changing needs with improved quality, lower costs, and lasting results.