Canaccord Genuity Advises Leading Shopify Plus Platform Service Partner Tomorrow on its Strategic Investment from BV Investment Partners

In partnership with BV, Tomorrow and Half Helix will join forces to create the largest independent, pure play Shopify service partner in the world 

​​​​​​​Canaccord Genuity is pleased to announce it has advised Tomorrow, a leading Shopify Plus platform service partner, on its strategic investment from BV Investment Partners (BV), a middle-market private equity firm with deep expertise in the IT services sector. In partnership with BV, Tomorrow and Half Helix will join forces to create the largest independent, pure play Shopify service partner in the world. Together, the business will support more than 70 brands on the Shopify platform and will have a delivery footprint spanning the US, Canada, and Europe.

Founded in 2019, Tomorrow is a digital transformation partner that brings enterprise experience to the Shopify Plus ecosystem. The company provides creative, technology, and strategy solutions to its clients. Tomorrow’s enterprise clients include Benchmade, Arhaus, Tuckernuck, Melissa & Doug, and NoBull, among others.

Half Helix was started in 2015 to build, grow, and guide the next generation of e-commerce companies on the Shopify Plus platform. Earlier this year, Half Helix acquired Able Sense to extend its full-service e-commerce offerings to include emerging direct-to-consumer brands. Half Helix's enterprise clients include Creed, Laura Mercier, bareMinerals, Ultimate Ears (a Logitech brand), Timex, and Rothy's.

BV Investment Partners is one of the oldest and most experienced sector-focused private equity firms in North America. Since its founding in 1983, the firm has invested approximately $5.0 billion, actively targeting investments in the tech-enabled business services, software, and IT services industries. The firm is investing out of its 11th private equity fund, which closed in September 2023 with $1.75 billion in capital commitments. BV was ranked in Inc. magazine's 2022 list of Founder-Friendly Investors.