Channel Factory

Canaccord Genuity Advises Channel Factory on its Significant Investment from Truelink Capital to Fuel Global Expansion

Canaccord Genuity has advised Channel Factory, a leading adtech company specializing in brand suitability, contextual targeting, and media optimization solutions for digital advertising, on its significant investment from private equity firm Truelink Capital. 

Channel Factory is a global technology and data platform that optimizes business performance and enhances brand reputation through ethical and effective contextual targeting. Founded in 2014 by Tony Chen, the company is a trusted partner to the world’s leading brands, agencies, and media buyers delivering contextually targeted advertising solutions. Leveraging proprietary AI and machine learning technology to analyze billions of videos in combination with brand suitability technologies, Channel Factory helps advertisers maximize the efficiency of their digital media campaigns across YouTube, Meta, other walled gardens, and CTV platforms. The company ensures ads appear in brand-suitable, high-performing, and contextually relevant content, enabling advertisers to align campaigns with content that reflects their values and resonates with target audiences. 

Through its conscious media planning, Channel Factory is committed to promoting sustainability, diversity, and positive content, helping brands achieve their goals while fostering a healthier digital ecosystem. The company has a presence in 31 countries across the Americas, Europe, the Middle East, Asia, and Australia and New Zealand, providing advertisers with IAB standard category lists and customized content options in 49+ languages. 

Truelink Capital is a private equity firm based in Los Angeles. Truelink pairs deep industry experience in the Industrials and Technology-enabled services sectors with a commitment to building partnerships that drive long-term value through an operationally focused strategy. Truelink partners with management, corporate sellers, and founders to accelerate growth through the execution of strategic initiatives and transformative add-on acquisitions. Truelink is investing out of Truelink Capital Fund I, a $950 million fund.

Channel Factory’s deeply entrenched relationships with the global agency holding companies and brands, built on a strong foundation of its leading AI technology, have driven exponential growth over the past few years. The company’s partnership with Truelink will allow its founder-based leadership team to accelerate expansion into new geographies and additional digital media platforms. Channel Factory will further develop its core, AI-driven technology to support other social media platforms, ultimately positioning itself to be a one-stop provider for contextual targeting, brand suitability, and media optimization. Additionally, Channel Factory and Truelink will explore opportunities to continue growing the company through M&A and organic opportunities in international markets by leveraging the strong relationships Channel Factory has cultivated in recent years.