Discuss

Canaccord Genuity Advises Discuss on its Strategic Combination with Voxco, Uniting Leaders in Qualitative and Quantitative Research to Shape the Future of Human Understanding

The merger unites Discuss’ AI-powered qualitative expertise, Voxco’s quantitative rigor, and Ascribe, Voxco’s proprietary analytics, to lay the foundation for a connected insights ecosystem.

Canaccord  Genuity has advised Discuss, the leading AI-powered market insights platform, on its merger with Voxco, a global leader in quantitative research, to form a unified organization dedicated to shaping the future of human understanding. Supported by growth investment firm Terminus Capital Partners, the combined company brings together qualitative depth, quantitative scale, and AI innovation across 200+ employees in 16 countries, serving 900 customers worldwide. Discuss was previously backed by Unilever and Pereg Ventures.

The combined company will operate under the Discuss brand, chosen to reflect a shared commitment to genuine human understanding and dialogue in research. The name represents what both teams value most: empathy, connection, and the conversation at the heart of every decision.

Under the new structure, Daniel Graff-Radford, former Voxco CEO, will serve as CEO of Discuss. Simon Glass, former Discuss CEO, will serve as an advisor to the business.

To-date, researchers have been forced to choose between slow-moving, legacy giants and new AI point solutions that have yet to scale globally. The merger of the companies ends this trade-off. Together, the companies form the foundation of a new era for researchers – where the qualitative depth of human understanding meets the quantitative power of data, all amplified by AI.

The merger of the two companies serves as a foundation for growth and scale, and will result in:

• Global reach: More than 200 employees across 16 countries and five offices, supporting 900 customers in +100 markets worldwide.
• Proven AI performance: Discuss’ production-grade AI has analyzed tens of millions of pages of human conversation – one of the most advanced AI applications in market research.
• Quantitative precision: Voxco powers survey and data-collection programs for leading agencies, governments, and global brands.
• Language intelligence at scale: Ascribe, Voxco’s proprietary analytics, which brings structure to more than six billion open-ended responses, turning language into actionable insight.

The merger is being supported by Terminus Capital Partners (TCP), which invested in Voxco in 2023. TCP invests in B2B SaaS businesses and executes buy-and-build strategies to create durable category leadership, focusing on operational excellence, product modernization, and long-term value creation.

Canaccord Genuity, with a team led by Lexia Schwartz and Oliver Smith, served as the exclusive financial advisor to Discuss.