TalentPop

Canaccord Genuity Advises TalentPop on its Strategic Investment from TDCX Group

• TDCX Group Invests in TalentPop to Catalyze CX Innovation for SMB and DTC Brands in North America
• Strategic Move Accelerates AI-Enabled, On-Demand CX Solutions for Fast-Growing Brands

Canaccord Genuity has advised TalentPop, a California-based digital customer experience (CX) management company serving more than 700 small and medium-sized businesses (SMBs) primarily in the high-velocity, direct-to-consumer (DTC) e-commerce space, on its strategic investment from TDCX Group, a leading global digital customer experience solutions firm headquartered in Singapore.  

Founded in 2020, TalentPop has become a category leader in customer service for high-growth online brands, offering flexible, high-quality agent support that’s built for scale. With deep expertise in the e-commerce sector, TalentPop helps businesses transform their customer support operations by turning what was once a cost center into a revenue-generating channel. The company provides end-to-end support to build, manage, and optimize customer service teams, delivering reliable, high-quality talent solutions that brands can trust.

TDCX Group is a leading global customer experience solutions firm that provides CX solutions, sales and digital marketing services, and content moderation for clients across various industries. These solutions include digital advertising and social media, e-commerce, fintech, gaming, healthtech, media, technology, and travel and hospitality. With a focus on helping companies enable the future, TDCX’s smart, scalable approach – driven by innovation and operational precision – positions it as a key partner for companies targeting tangible outcomes. With more than 20,000 employees across 39 locations worldwide, TDCX provides its clients with comprehensive coverage in Asia, Europe, and the United States. 

TDCX’s investment in TalentPop provides fast-growing clients in the U.S. and beyond access to enhanced automation capabilities, CX analytics, and deeper AI integration. TalentPop, now in hypergrowth mode, stands to gain from TDCX’s operational scale, AI innovation, and global delivery infrastructure. The partnership unlocks new possibilities to automate and enhance customer engagement while preserving the human touch – key to SMB success in today’s experience-driven economy.

This strategic investment also marks a cornerstone in the TDCX Group’s broader strategy to democratize access to high-quality, tech-enabled CX solutions, as well as supports TDCX’s ambition both to strengthen its U.S. presence and enhance its ability to serve clients across all stages of growth. The move enables the group to bring enterprise-grade capabilities – previously reserved for Fortune 500 firms – to the underserved yet fast-expanding SMB segment. As SMBs and DTC brands scale faster and compete globally, they need CX partners that match their agility and ambition. With TalentPop, TDCX gains a proven SMB-focused model and an energized team already delivering results. Combined with TDCX’s AI-driven tools, multilingual support, and process excellence, the businesses provide a catalyst for growth, offering plug-and-play CX that is as dynamic as the businesses TDCX and TalentPop serve.