Advantage Solutions

Canaccord Genuity Advises Advantage Solutions on the Sale of the Product Experience Division of Amp to Verndale

Canaccord Genuity has advised Advantage Solutions on the sale of the Product Experience Division of its Amp business to Verndale, a leading digital experience and technology company. The division will operate going forward as Verndale as part of the acquisition.

The Product Experience Division of Amp is known for combining its product design, UX, engineering, and digital marketing capabilities via an embedded approach to building high-performing digital product experiences for global brands across tech, CPG, healthcare, and consumer industries. The team brings deep capabilities in product strategy, rapid prototyping, product development, and ongoing management through SEO, analytics, and experimentation. 

Verndale is an independent digital customer experience company that guides ambitious brands to growth through the next generation of connected experiences by combining strategy, creativity, technology, and data. The acquisition strengthens Verndale’s ability to support the full lifecycle of digital experience – from ideation and UX through engineering, activation, and ongoing product management. It also expands Verndale’s reach into growth-minded verticals, such as technology and CPG, where brands increasingly expect partners to blend product development with performance marketing and experience optimization.

Advantage Solutions is the leading omnichannel retail solutions agency in North America, uniquely positioned at the intersection of consumer-packaged goods brands and retailers. Advantage has offices throughout North America and strategic investments and owned operations in select international markets.