Trooh Media

Canaccord Genuity Advises Digital-Out-Of-Home Media Platform Trooh Media on its Strategic Investment from Insignia Capital Group

Trooh sits at the intersection of premium physical environments and data-driven media execution, enabling advertisers to reach Gen Z audiences effectively with a trusted, brand-safe platform at scale

Canaccord Genuity has advised Trooh Media, Inc., a leading digital-out-of-home media platform that enables brands to engage Gen Z audiences at scale across U.S. college campuses, on its strategic investment from Insignia Capital Group. The partnership is designed to accelerate Trooh's next phase of growth.

Founded in 2016 by Martin Poitras, Trooh operates a proprietary network of premium digital screens embedded within high-traffic, brand-safe campus environments nationwide. The company partners with many of the world's leading advertisers to deliver measurable, high-impact media experiences that connect brands with college students at moments that matter. Trooh, which sits at the intersection of premium physical environments and data-driven media execution, is able to reach Gen Z audiences through a proprietary network of more than 1,000 college campuses in the United States, providing advertisers with a trusted platform to reach college students at scale. 

As part of the transaction, Poitras will continue to serve as Chief Executive Officer, ensuring continuity of vision and leadership. In conjunction with Insignia's investment, Trooh has appointed Toby Sturek as President. Sturek, who brings more than two decades of leadership experience in out-of-home media, having held senior roles at Branded Cities, Clear Channel Outdoor, and Soofa, will play a key role in supporting Trooh's continued scale and operational execution.

Insignia Capital Group is a growth-oriented private equity firm focused on building world-class companies in the consumer and business services sectors. The firm partners with company founders and their teams to help drive growth and achieve true business potential.