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Higher Education.com

April 2019

CG Petsky Prunier advises HigherEducation.com on its sale to Red Ventures

CG Petsky Prunier is pleased to announce it has advised HigherEducation.com (“H-E”), a leading provider of marketing and enrollment services to post-secondary institutions in the United States, on its sale to Red Ventures, a portfolio of digital companies headquartered in Charlotte, North Carolina. H-E was previously a portfolio company of The Vistria Group, a Chicago-based private investment firm focused on investing in middle market companies in the healthcare, education, and financial services sectors.

Founded in 2007, H-E is an industry-leading online education company powering the largest marketplace of high-intent prospective students in the US. The company owns a portfolio of websites that help more than 150 primarily not-for-profit university partners expand their online education offerings and reach prospective students more effectively across the country. H-E leverages proprietary data, algorithms, and technology to provide its university partners with unparalleled, cost-effective access to successful students at every step of the student journey.

Founded in 2000, Red Ventures is a portfolio of growing digital businesses that bring consumers and brands together through integrated e-commerce, strategic partnerships, and many proprietary brands, including Bankrate, AllConnect.com, and Reviews.com. Headquartered south of Charlotte, North Carolina, Red Ventures has more than 3000 employees in offices across the US, as well as London and Sao Paulo.

CG Petsky Prunier, with a team led by Sanjay Chadda and Christopher Heasman, served as the exclusive financial advisor to HigherEducation.com and The Vistria Group.

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