NetLine Corporation

Canaccord Genuity Advises Leading B2B Content Syndication and Lead Management Platform NetLine on its Sale to Informa

Canaccord Genuity is pleased to announce it has advised business-to-business content syndication and lead management platform NetLine Corporation on its sale to Informa plc (LON: INF), a leading international information services firm.

Founded by entrepreneur Robert Alvin in 1994, NetLine is the only content-centric, intent-driven lead management platform that accelerates first-party data and revenue for B2B marketers. The NetLine platform centralizes lead capture, qualification, routing, and analytics in an intuitive self-service platform. NetLine’s content syndication lead generation network reaches 125 million unique visitors and processes more than 700,000 leads monthly across 300 industry sectors. With zero reliance on third-party cookies, NetLine offers clients the last mile of B2B account intent, providing valuable insight regarding specific buyer-level intent. Moving forward, Mr. Alvin and the entire NetLine team will join Informa Tech, a division of Informa, under the leadership of Gary Nugent, the division’s chief executive.

Informa Tech is a market-leading provider of intelligence, industry forums, and demand generation services to the global technology industry. It produces world-class research, training, events, and media that aim to inform, educate, connect, and inspire its four million-strong technology community. Informa Tech leverages more than 100 trusted brands, including London Tech Week, GDC, Black Hat, Information Week, Black Tech Fest, Data Centre World, Light Reading, 5G World, Channel Futures, Wards Auto, IWCE, AI Summit, and research group Omdia, among others.
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Canaccord Genuity, with a team led by Seth Rosenfield, served as exclusive financial advisor to NetLine.