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Location: London - Lothbury

Department: Wealth Management

Company: Canaccord Genuity Wealth Limited

Reference: VA6

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Digital Marketing Manager

 

Working closely with the Head of Marketing & Communications to define and deliver the digital marketing strategy and campaign plans, including:

o Digital content creation

o Managing the web content (including blogs, microsites and landing pages)

o Driving inbound traffic to the company’s website that is engaged and takes action

o Increasing lead generation through digital marketing

o Email marketing including segmentation, design, delivery and landing pages

o Social media management

o Search strategy, including SEO and PPC management

o Paid advertising

• Accountable for the digital user experience end-to-end

Co-ordinate integrated on/offline promotional opportunities and campaigns

Develop and track metrics and success criteria for all marketing activities, with a detailed focus on all aspects of digital delivery in BAU and for campaigns – and report to the Head of Marketing and wider business

• Support internal staff communications, through email creation and distribution and SharePoint/intranet development and management

• Relationship management of all digital suppliers to ensure delivery to time, quality and budget including regular updates and 360-degree reviews

• Responsible for budget tracking and management – overall and by campaign/activity

• Act as a brand ambassador and be responsible for consistent digital adherence to brand guidelines

• Support/influence the digital marketing activities of the global CG Group

• Ensure all marketing materials/activities are client-centric, up-to-date and fully compliant, in line with legal and regulatory requirements

• Adhere with the marketing procedures and production process, including a full ‘job bag’ and audit for all materials/website updates and effective risk management

• As part of the marketing team, support traditional marketing activities including client events, production of monthly and quarterly client publications and other collateral as need be, including proof-reading prior to publication; must be willing to attend events, which may fall outside regular working hours

• Line management of a marketing executive

• Senior stakeholder education and management across onshore and offshore jurisdictions to raise the profile and understanding of digital marketing

• Ad-hoc digital applications and projects, as and when they arise.

 

Location: London - Lothbury

Department: Wealth Management

Company: Canaccord Genuity Wealth Limited

Reference: VA25

More info

Apply now

 

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