Apex Capital

Canaccord Genuity Advises Apex Capital on its Acquisition of Juanita’s Foods

Canaccord Genuity has advised Apex Capital, a private equity firm focused on investing in the consumer sector across the Americas, on its acquisition of a majority stake in Juanita’s Foods, a leading producer of authentic Mexican food products in the United States.

Through this strategic partnership, Apex Capital aims to support Juanita’s growth by honoring its strong heritage, seeking to preserve stability for employees and customers, and driving innovation across its product portfolio. Core to Juanita’s continued mission will be a focus on operational excellence, cultural authenticity, and meaningful community engagement.

Apex Capital is affiliated with Grupo Mariposa, a food and beverage conglomerate with over 140 years of history and operations in 16 countries.

This partnership exemplifies Apex Capital’s broader strategy of investing in category-defining consumer businesses and scaling them through its proprietary operational framework. This model leverages key value drivers including commercial acceleration, digital transformation, organizational development, supply chain optimization, and sustainability initiatives — all aimed at delivering value creation and long-term growth across its portfolio.

Apex Capital is a private equity firm focused on the consumer sector in the Americas. The firm partners with category-leading businesses to accelerate growth, improve operations, and unlock long-term value. Drawing on the deep operating expertise of Grupo Mariposa, Apex Capital deploys a proprietary value-creation framework that activates key levers across digital transformation, commercial execution, organizational development, supply chain optimization, and sustainability. Backed by over 140 years of consumer operating heritage through its affiliation with Grupo Mariposa, Apex Capital brings the strategic vision, capabilities, and hands-on approach required to scale consumer platforms across the Americas.

Founded in 1946 in Wilmington, California, Juanita's Foods has been a pioneer in bringing authentic Mexican cuisine to American households. Over the decades, Juanita's has expanded its portfolio to include a wide range of shelf-stable Mexican staples—such as Menudo, Pozole, Hominy, Albondigas, and Nacho Cheese—crafted to deliver the rich, homemade taste of traditional Mexican cooking with modern-day convenience.