Faultless Brands

Canaccord Genuity Advises Faultless Brands on its Sale to NiTEO Products

Canaccord Genuity has advised Faultless Brands, a leading manufacturer of category defining brands in the household products industry on its sale to NiTEO Products, a portfolio company of Highlander Partners. Faultless Brands was previously a portfolio company of Architect Equity.  

Faultless Brands is a portfolio of consumer products and brands encompassing fabric care, household cleaning, and commercial laundry products. Made in the USA, the Faultless and Niagara starch brands and Bon Ami Cleanser have rich heritages and remain top sellers in today’s market. Other Faultless brands include Magic and Kleen King. The company was founded in 1887 and is based in Kansas City, Missouri.

NiTEO is a premier formulator, packager and marketer of highly-regarded household and automotive appearance and performance/maintenance chemical brands. These include APF in the car wash category, CarBrite in the professional appearance category, Pyroil, Motor Medic, and Cyclo in the automotive maintenance and performance category, and OZIUM in the household air care category. 

The transaction supports NiTEO’s strategic objective of building and growing its portfolio of high efficacy, branded household and automotive products. The Faultless acquisition will expand NiTEO’s Household Products division and further enhance its position as a leading portfolio of brands serving the home care market.