Greater Than One

Canaccord Genuity Advises Greater Than One on its Sale to Real Chemistry

Greater Than One brings proprietary media planning and analytics tools into Real Chemistry’s platform – enhancing strategy, performance, and measurable impact for pharma and biotech clients

Canaccord Genuity has advised Greater Than One, an award-winning agency specializing in healthcare-first media, technology, and omnichannel strategy, on its sale to Real Chemistry, a leader in AI-driven insights and marketing communications for the healthcare sector and a New Mountain Capital portfolio company. The acquisition brings expanded precision, stronger performance analytics, and greater strategic clarity to Real Chemistry clients along every step of the commercialization journey.

Greater Than One is an advanced media and technology agency serving the healthcare industry. The agency delivers precision media, proprietary technology solutions, and strategic expertise to help clients navigate complexity and drive measurable growth. Greater Than One’s unique technology products empower marketers to understand customer journeys, build evidence-based strategies, forecast marketing budgets, and take actionable steps to drive prescriptions. 

Founded nearly 25 years ago, Greater Than One has earned a reputation for helping healthcare brands get the most from their omnichannel and media investments through a combination of data, predictive modeling, and proprietary planning tools, including:

• Greater Reach, a predictive media planning engine that helps brands model budget and channel mix based on audience and engagement goals.
  
  
• Greater Score, an advanced engagement scoring tool that empowers healthcare brand marketers and sales teams by providing a holistic view of healthcare professional interactions across all addressable media and CRM channels, helping marketers prioritize outreach and improve performance.
  
  
• Greater Omni, Greater Than One’s centralized omnichannel platform strategy and implementation capability, which gives teams real-time visibility across campaigns – so clients know what’s working, where to spend, and how to pivot. Its Omnichannel Maturity Model breaks the process down into clear, actionable stages – no jargon, just a roadmap to smarter engagement, better measurement, and stronger returns.

Real Chemistry is a trusted partner to the world’s most successful life sciences and healthcare companies. As a leading provider of AI-powered audience analytics and insights, the company helps the healthcare industry better understand, reach, and engage patients and professionals using bold ideas to create human-centric healthcare experiences. Anchored by its culture of innovation and boundless creativity, Real Chemistry’s 2,000+ experts across the life sciences, marketing communications, and technology enable modern medical therapies and those they were designed to help, meet, and exceed their potential.

Greater Than One’s capabilities will be integrated into Real Chemistry’s platform – giving clients access to unified planning, measurement, and activation strategies grounded in data-driven behavioral science. At the same time, Greater Than One clients will benefit from Real Chemistry’s offerings in AI-driven strategy, creative, influencer engagement, medical communications, integrated communications, and market access – unlocking a more complete and connected experience for healthcare marketers.

Greater Than One’s employees will join Real Chemistry and continue operating under the brand Greater Than One, part of Real Chemistry. The agency will maintain its New York headquarters and remote-first structure.

The acquisition builds on a year of strong momentum for Real Chemistry, which was ranked the no. 2 Healthcare Network at Cannes Lions Health 2025, named PRWeek’s no. 1 PR Agency, and placed no. 3 on MM+M’s Agency 100. The firm was also honored as Outstanding Healthcare Agency of the Year at the 2025 PRWeek U.S. Awards – underscoring its consistent leadership in strategy, innovation, and measurable client impact in healthcare.