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Monica Ruffo

Photo of Monica Ruffo

CEO, Well Told Inc.

Monica is a serial entrepreneur and award-winning leader with a long-standing passion for health and wellness.

Throughout her career as the leader of highly acclaimed advertising agencies, Monica has spearheaded countless award-winning initiatives for some of the world’s most valuable brands. With a deep passion for health and wellness, she has also lead internationally recognized programs for The Cancer Society and the Heart and Stroke Foundation to name but a few.

A few years ago, her life took an unexpected turn when she was diagnosed with a very aggressive form of breast cancer. Throughout her 15 months of cancer treatment, she put her passion for health and wellness to work on herself, researching every aspect of her lifestyle and treatment options and advocating strongly for both traditional and natural treatments. As a result, she fared extremely well both during and after cancer treatment, and uncovered what she felt was a huge gap in the market. The more digging she did, the more she realized that most “natural health” products are not natural at all; they are riddled with synthetics, fillers and isolates, and most consumers have no idea what they are putting into their bodies or even why.

As she continued her quest to better understand natural health products, she successfully completed a Certificate in Plant-Based Nutrition from Cornell University and decided to found Well Told Health.

“I created a company that I wished had been around when I was doing everything I could to reinforce my own health and turn things around. Information on products was so hard to decipher, there is such a lack of transparency in this industry. I created Well Told Health as much for myself and the people I love as for everyone else.”

Monica’s unique entrepreneurial background, combined with her knowledge of natural health and nutrition and her experience working with global brands perfectly position her to be a unique leader for a highly disruptive company.







If you would like to find out more about the Canaccord Genuity Advisory Program for Women Entrepreneurs, please get in touch.


Terms and conditions applicable to the program are outlined in the application form.
Information and program details contained herein are subject to change without notice.