L90 has acquired Novus List Marketing
Petsky Prunier is pleased to announce that L90, a marketing, technology and media company that works with marketers and Web publishers to build valuable relationships with customers on the Internet, has acquired the list management business from Novus, a leading direct-marketing company that specializes in list management, list fulfillment and data analytics.
The acquisition of Novus now allows L90 to provide experienced offline direct-marketing services including offline list management, list rental fulfillment, list rental and in-house file modeling and database development.
"With the acquisition of Novus, L90 combines its online technologies and sales expertise with one of the leading offline list managers in the industry,” said John Bohan, president and CEO of L90. “This provides us with a broader suite of offerings and a significant advantage over our competitors."
The acquisition will expand both L90's online direct marketing business and Novus' traditional DM business, says Novus president Joanne Capria. "I can't think of a better fit for Novus and its clients than L90,"she siad. "L90 is an established leader that continues to pioneer the marketing-technology industry with its continuous ability to connect marketers and consumers through its adMonitor technology. The future of direct marketing has been enhanced by technology developments, and Novus can now offer clients a one-stop, direct-marketing shop to generate revenues on and offline."
A team from Petsky Prunier LLC, led by Michael Petsky and Sanjay Chadda served as exclusive financial advisor to L90 and structured and negotiated the transaction on behalf of the Company.