Sago

Canaccord Genuity Advises Sago on the Divestiture of Sago Health

Sale of the healthcare research practice facilitates a return to core research offerings

Canaccord Genuity has advised Sago (formerly Schlesinger Group), a trusted global leader in market research, on the divestiture of its healthcare research practice, Sago Health, to a leading continuing medical education (CME) and medical communications company. Sago is a portfolio company of Gauge Capital. 

Sago is a leading global research partner that puts the human voice at the center of everything it does. By providing unparalleled access to audiences, comprehensive solutions, and market research expertise, the company helps clients connect human answers to pressing business questions. Leaning into its nearly 60-year legacy of impact and standing behind its dedicated team of experts, Sago helps clients gain a deeper understanding of what their customers truly want and demand, empowering them to make informed decisions with unwavering confidence. At the heart of the company is a commitment to improving the human experience in research, relentless innovation, and changing the world through its work. Sago is a trusted partner on the journey to customer-centric excellence.

The decision by Sago to return to its core research offerings and divest of its healthcare research group reaffirms a commitment to what the company does best: deliver reliable insights with confidence, speed, and precision. The sale of Sago Health will accelerate the company’s ability to focus on the research methodologies and offerings that have always been foundational to its practice, specifically, the consumer and B2B audiences.

Under the umbrella of its new home, Sago Health’s clients will now also have access to a powerful combination of evidence-based insights and impactful education. Sago Health’s dedicated team across sales, operations, and finance will continue providing best-in-class healthcare research services to its clients, while leveraging one of the world’s largest health-focused panels.