Moodys

Canaccord Genuity Advises Moodys on its Sale to Ascendion to Strengthen Product Leadership in AI Era

• Moodys becomes Ascendion's Product Management Center of Excellence
• Adds elite product strategy and delivery to Ascendion's AI-powered engineering
• Helps enterprise clients scale faster with stronger alignment to business outcomes
• Improves digital adoption, cuts defects, and accelerates time-to-market

Canaccord Genuity has advised Moodys Northwest Consulting, a premier product strategy and transformation firm, on its sale to Ascendion, a leader in AI-powered software engineering. The move strengthens Ascendion's ability to help enterprise clients imagine, build, and scale AI-enhanced software products that actually deliver business value.

Moodys is a Bellevue, Washington-based digital transformation firm known for its deep expertise in product and program management.  The firm has delivered more than $1 billion in value to enterprise clients by:

• Boosting digital product adoption up to 8x
• Cutting software defects by 80-90%
• Delivering 2-3x faster engineering velocity

Ascendion is a leading provider of AI-powered software engineering solutions that help businesses innovate faster, smarter, and with greater impact. The company partners with more than 400 Global 2000 clients across North America, APAC, and Europe to tackle complex challenges in applied AI, cloud, data, experience design, and workforce transformation. Powered by +11,000 experts, a bold culture, and its proprietary Engineering to the Power of AI (EngineeringAI) approach, Ascendion delivers outcomes that build trust, unlock value, and accelerate growth. Headquartered in New Jersey with 40+ global offices, the company combines scale, agility, and ingenuity to engineer what's next. 

AI is rewriting the rules of software, but product management determines what impact gets delivered. Without strong product leadership, companies risk delivering software with poor alignment to goals, bloated features, and low adoption.  Moodys will become Ascendion’s Product Management Center of Excellence, bringing best-in-class methods, talent, and proprietary frameworks that align every sprint, feature, and release to business outcomes.

By combining Moodys' elite product strategy and management expertise with Ascendion’s AI-led engineering capabilities and its “Engineering to the Power of AI” method, the combined organizations will deliver practical, high-impact outcomes that move business forward.  Together, the companies bring clients a full-stack solution for product strategy, agile delivery, and AI-powered engineering – bridging the gap between vision and execution to accelerate innovation and drive measurable business impact.

With Moodys' capabilities integrated into Ascendion's global delivery network and AI development platform (AAVA), clients will benefit from:

• Seamless delivery across product, design, AI, and engineering
• AI-enhanced decision-making across the full product lifecycle
• KPI-linked execution and outcome transparency
• Global scale with deep, local client intimacy

This acquisition advances Ascendion's strategy to deliver high-impact, AI-powered software engineering solutions at global scale. Moodys will continue operating under its brand with its current leadership and client engagement model to deliver the same trusted partnership, now with greater reach and capabilities.  The move marks another step in Ascendion's journey to reshape how the world designs, builds, and manages software in the AI economy with higher velocity, lower risk, and business outcomes that improve lives.