ListEngage

Canaccord Genuity Advises Leading Salesforce Summit Partner ListEngage on its Sale to Tata Consultancy Services

With this 100% stake acquisition, TCS expands its local workforce in the United States and strengthens Salesforce and cloud-first marketing technology capabilities

Canaccord Genuity has advised ListEngage, a leading full stack Salesforce Summit partner that specializes in Marketing Cloud, Agentforce, CRM, Data Cloud, and AI advisory services for enterprises, on its sale to Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a global leader in IT services, consulting, and business solutions. This strategic acquisition strengthens TCS’ Salesforce capabilities, adding specializations across the full range of Salesforce marketing tools. ListEnage was previously a portfolio company of private equity firm Broadtree Partners. 

Founded in 2003 and headquartered in Framingham, Massachusetts, ListEngage, is one of seven global Full Stack Marketing Cloud partners for Salesforce and has built a strong reputation for delivering impactful personalized marketing engagements across the entire customer lifecycle. The company is a member of the Salesforce Partner Advisory Boards for Agentforce, Marketing Cloud, and Data Cloud, reflecting its deep relationship with Salesforce and direct access to key product teams. 

The acquisition of ListEngage reinforces TCS’ commitment to its customers in North America, which is the company’s largest market with more than 46,000 associates and 32 sales, delivery, and data center locations. In its 50 years of operations in the region, TCS has established itself as a partner of choice for digital transformation by clients across industry sectors. With the strategic addition of ListEngage, TCS adds more than 100 experienced professionals with more than 400 Salesforce certifications to its Enterprise Solutions unit in North America. ListEngage brings deep expertise in domains such as AI-led marketing automation, cross-cloud data integration, and personalized marketing, which are increasingly essential for enterprises seeking to build lasting customer relationships. These capabilities will be integrated into TCS’ global Salesforce practice, enabling sustainable scalability and seamless delivery across enterprises globally, and are also aligned with TCS’ strategic intention to develop new capabilities around marketing technology.

Tata Consultancy Services is a digital transformation and technology partner of choice for industry-leading organizations worldwide. Since its inception in 1968, TCS has upheld the highest standards of innovation, engineering excellence, and customer service. Rooted in the heritage of the Tata Group, TCS is focused on creating long term value for its clients, its investors, its employees, and the community at large. With a highly skilled workforce of more than 600,000 consultants in 55 countries and 202 service delivery centers across the world, the company has been recognized as a top employer in six continents. With the ability to apply and scale new technologies rapidly, the company has built long term partnerships with its clients – helping them emerge as perpetually adaptive enterprises. Many of these relationships have endured into decades and navigated every technology cycle, from mainframes in the 1970s to artificial intelligence today. TCS generated consolidated revenues of over US $30 billion in the fiscal year ended March 31, 2025.