Walker Sands

Canaccord Genuity Advises B2B Growth Services Firm Walker Sands on its Investment from Mountaingate Capital

Canaccord Genuity has advised Walker Sands, an integrated B2B growth services firm, on its investment from Mountaingate Capital. The firm was previously a portfolio company of Stone-Goff Partners. The investment in Walker Sands marks the second platform investment in Mountaingate Fund III, which was announced in January 2025.

Founded in 2001, Walker Sands helps B2B brands grow, build reputation, generate demand, drive engagement, and strengthen their market positions. For B2B brands, solving the core C-suite challenge of accelerated growth requires marketing, communications, sales, and go-to-market technology functions to be coordinated and optimized. Walker Sands utilizes its Outcome-based Marketing framework and leverages its purpose-built, proprietary workflow and delivery management platform, Atlas, to drive best-in-class results across its core services of strategic communications, digital marketing, strategy and insights, content and creative, and marketing technology. 

A 10-time Inc. 5000 honoree, Walker Sands is one of the fastest-growing B2B agencies in the world, proudly serving 100+ clients across the technology, financial and professional services, manufacturing, logistics, and healthcare end-markets. Andrew Cross and Dave Parro will continue to serve as co-CEOs of Walker Sands and will lead a team of more than 170 employees in offices in Chicago, Seattle, and Boston, while also joining the company’s board of directors.

Walker Sands is uniquely positioned to be the trusted, integrated B2B growth services partner connecting the dots from brand storytelling, awareness, and demand generation to sales management, conversion, and measurement. Mountaingate will work alongside the team to drive the agency’s growth through a combination of organic initiatives and strategic acquisitions to build the preeminent data- and analytics-driven B2B growth services platform with an integrated offering to serve its client’s evolving needs. Walker Sands’ partnership with Mountaingate will accelerate adding new capabilities, expanding internationally, and investing in deeper data, analytics, and measurement solutions.

Mountaingate Capital is a Colorado-based private equity firm that specializes in partnering with founders and entrepreneurial companies to accelerate growth and build industry leaders. Mountaingate’s focus on organic growth, coupled with its customer-centric buy-and-build approach for add-on acquisitions, and shared equity ownership with management, creates more value for the end customer, while forging stronger, more collaborative, and more successful investment partnerships with management teams. With more than $1.4 billion of assets under management, Mountaingate targets investments in marketing services, business services, specialty manufacturing, and distribution.