Gauge Capital

Canaccord Genuity acts as Buy-Side Advisor to Gauge Capital, a middle-market private equity firm, on its strategic growth investment in Ecosystems, a category-defining customer value management SaaS platform

Canaccord Genuity is pleased to announce that it has advised Gauge Capital, a middle-market private equity firm, on its strategic growth investment in Ecosystems, a category-defining customer value management SaaS platform.

Founded in 2010, Ecosystems pioneered the Customer Value Management (CVM) category and now supports the go-to-market success of world-class B2B leaders, including HP, ServiceNow, Atlassian, and Appian. Unifying sales and customer success around a single system of record for customer outcomes, Ecosystems's AI-powered SaaS platform aligns the pre-sales business case with post-sale realization, driving customer retention and growth through proven value.

Gauge Capital is a middle-market private equity firm based in Southlake, Texas. Gauge invests in five key sectors: business services, food & consumer, government & industrial services, healthcare, and technology. The firm manages more than $3.0 billion in capital.