Streamlining Workflows to Differentiate Customer Experience; A Conversation with Jacob Thaysen, PhD, CEO of Illumina
June 10, 2025

Jacob Thaysen, PhD, CEO of Illumina joins CG’s Diagnostics & Life Science Tools Senior Analyst Kyle Mikson to discuss Illumina’s customer acquisition strategy and growth outlook based on its differentiated technology. Dr. Thaysen begins by breaking down his game plan since joining the company as CEO and how he transitioned the focus towards customer satisfaction through collaboration and streamlining their end-to-end workflows. He highlights the company’s existing products and their advantages as well as areas with strong growth potential (including NovaSeq X and multiomics). The conversation also touches on management’s outlook for pricing, demand, policy uncertainty and geopolitical impacts.
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