MBS

Petsky Prunier is pleased to announce it has advised World Marketing on the sale of its data analytics and database marketing solutions division MBS to e-Dialog, a division of GSI Commerce (Nasdaq: GSIC).

MBS offers a unique mix of knowledge-based marketing services and solutions that help marketers innovate, advance, and automate their marketing efforts for greater return on their investment. The acquisition of MBS strengthens e-Dialog's distinctive position of providing marketers with an operational, multichannel view of the customer in order to understand customer behavior and preferences in real time. By identifying the best opportunities for consumer engagement, the combination of MBS and e-Dialog enables marketers to conduct highly relevant customer interactions that lead to increased customer loyalty across all channels.

With the acquisition of MBS, e-Dialog will offer clients a powerful underlying database engine that reveals consumer behavioral patterns to help marketers engage their customers in relevant conversations through e-mail, direct mail, mobile devices, social networks, e-commerce, telemarketing, and at the point-of-sale. In addition, it will enable e-Dialog to provide advanced reporting and analytics that centralize customer insight across channels, which is essential to delivering an enterprise-class marketing suite.

A team from Petsky Prunier, led by Michael Petsky, served as exclusive financial advisor to World Marketing, parent company of MBS Insight.

ADDITIONAL RESOURCES

• MBS
• e-Dialog