Canaccord Genuity Advises Giift, a Global FinTech Leader in Loyalty Program Management, on its $50 Million Series C Investment from Apis Partners​​​​​​​

Giift Manages 50k+ Programs Across 55+ Countries and More Than 130 Million Users

Canaccord Genuity is pleased to announce it has advised Giift, a global FinTech leader in loyalty program management and development, on its $50 million Series C investment from Apis Partners LLP, a UK-based asset manager that supports growth stage financial services and financial infrastructure businesses. Apis Growth Fund II was the sole investor in Giift’s Series C round.

Giift serves the multi-faceted banking and financial services industry across three main functions: Loyalty Issuance, Loyalty Exchange, and Loyalty Payment. Founded in 2013, today Giift manages more than 50,000 programs across more than 55 countries and in excess of 130 million users. The company is headquartered in Singapore and has offices in New York, London, Wuhan, San Francisco, Nairobi, Beijing, Mumbai, Dubai, Lagos, Jakarta, New Delhi, Doha, Dhaka, and Colombo.

Acting on the belief that traditional, in-house points and redemption programs are outdated, ineffective, and ripe for disruption, the company has developed an end-to-end loyalty technology platform to reduce touch points and cover all the needs of point issuers, users, and merchants. The Giift Loyalty Platform consists of five products:

  • Giift Loyalty Business Management System is an end-to-end loyalty platform that can accommodate a wide range of loyalty capabilities from routine transactional rewards to specific, customized behavioral options.
  • Giift Marketplace is a points and rewards redemption platform with extensive offerings from global brands and local businesses.
  • Giift Engage is a user engagement platform enabling companies to connect with their customers through hyper-personalized digital offers and experiences.
  • Giift Box is a merchant-funded offers platform designed for merchants and brands to create and share coupons and special offers throughout the Giift ecosystem to drive customer acquisition and loyalty.
  • Giift Pay is a coalition rewards program for mobile wallets and payment processors enabling their merchant partners to issue rewards to customers.

Giift will leverage the funding to expand its resources in APAC and Africa, as it invests in regional sales and business development and builds market share in North America and Europe. The company will also continue to innovate and invest in its proprietary loyalty technology and platform to ensure maintenance of its competitive technological advantage. In addition, as an ESGI-native investor, Apis Partners will be working to maximize the societal impact of the investment, which supports electronic payment infrastructure across emerging regions and is a key enabler of financial inclusion across these economies.

The Apis Group is an ESGI-native global private equity and venture capital asset manager that supports growth stage financial services and financial infrastructure businesses by providing them with catalytic growth equity capital. Collectively Apis, through its team of approximately 30 professionals with deep industry expertise, manages or advises on total committed capital from investors (including drawn and invested capital) of US$1.2 billion.

Including its headquarters in London, Apis has representation in seven countries across Europe, North, East and West Africa, and South and Southeast Asia. Apis is highly conscious of the developmental impact that the provision of growth capital for financial services and financial infrastructure businesses in growth markets can achieve, and, as such, financial inclusion is a core tenet of Apis’ approach and investment mandate. Apis became a signatory to the United Nations backed Principles for Responsible Investment (UNPRI) upon inception of the firm in 2014.