Canaccord Genuity Acts as a Financial Advisor to Trison on its sale to L-GAM

Canaccord Genuity is pleased to announce it has advised Trison, a Portobello Capital backed company on its sale to Luxembourg private equity firm L-GAM.

Trison is one of Europe’s leading integrator of digital signage, audiovisual systems, digital content and innovative solutions. Founded in 1993 in La Coruña, Spain, Trison is a global company dedicated to the digitisation of spaces to generate unique experiences through the integration of audiovisual systems, spectacular content and innovative sensory marketing solutions. Trison is expected to earn €113m in Revenue for 2023, has 15 offices in 12 countries, deploys over 3,000 projects per year and is specialized in global brand roll-outs for the fashion & apparel, automotive and luxury industries.

Carlos Saavedra, Founder and Chairman of Trison and Alberto Caceres, CEO of Trison, said: “We are tremendously proud of what Trison has achieved over the past years, consolidating its leadership in its core markets, establishing new lines of business and becoming a trusted and technology driven partner to retailers, auto-dealers, shopping malls, sports’ arenas and corporations in Europe and around the world. We are excited about entering into a strong partnership with L-GAM, which will empower Trison in the next chapter of its growth by contributing their international reach, expertise and value-creation capabilities”

Felipe Merry del Val, founding partner of L-GAM, said: “Trison is an outstanding company with a unique value proposition as a scaled and tech-enabled provider of mission-critical digital services to enhance customer experience and journeys across a number of industries globally. We are impressed by the way Carlos, Alberto, and the rest of the team have developed and continuously expanded the Trison platform over the years, building it into the partner of choice for clients across its ecosystem. Investing in impactful, leading and technology-enabled business models is at the core of L-GAM’s strategy, and we feel privileged to partner with management as Trison enters a new phase of organic and inorganic growth.”

L-GAM is planning to invest into further product development in order to strengthen and expand Trison’s offer and service range as well as to continue consolidating the industry worldwide through acquisitions. Management’s focus will be on building technological capabilities, in further enhancing its client-centric solutions and driving continued organic and inorganic growth.

This transaction continues the momentum for our global technology M&A team with 50 transactions in the last 12 months including several within the experiential marketing and digital signage sub-sectors.