Canaccord Genuity Advises Ledger Bennett on its acquisition by Havas

Canaccord Genuity is pleased to announce it has advised Ledger Bennett, a global B2B marketing agency, on its acquisition by Havas. 

The acquisition of UK-based and award-winning, Ledger Bennett, enhances Havas’ capabilities in the high growth B2B space both in the UK and internationally. Ledger Bennett will now be branded as ‘Ledger Bennett, a Havas Company’ and joins the organization under Havas Media Network. 

Founded in 1985 by Nicholas Ledger, Ledger Bennett has forged a reputation as a powerhouse in B2B marketing centred around its end-to-end ‘Forever Customer’ proposition, which creates life-time value and a seamless brand experience in the B2B marketing journey. Ledger Bennett now operates in EMEA, APAC and North America, servicing clients across industrial, tech and services within B2B, including GE Digital and LinkedIn. Its progressive “Fluid Talent” model seamlessly integrates marketing talent into a client’s organisation providing the skills and scale clients need as demands ebb and flow.

The acquisition is Havas’ latest step to diversify its service offering so that it can better support its clients’ growing digital and data requirements as they transition to be more customer-led. 

Andrea Glenn, CEO, Ledger Bennett said "James Kesner and the team at Canaccord are extremely well connected in our market and advised us every step of the way through a highly competitive process. Their focus was always on helping us to make the best decision for the business and our future growth. I know they were working on other deals at the same time but it never felt that way as they were always on hand to support and help us navigate to the best outcome for all parties, we got a huge amount of their time and energy. I can’t recommend them highly enough!"