INVNT®

Canaccord Genuity Advises Global Experiential and Brand Storytelling Agency INVNT^® on its Sale to Nth Degree to Form an Unmatched Live Events Platform

Canaccord Genuity has advised global experiential and brand storytelling agency INVNT^® on its sale to Nth Degree, a leader in event design and delivery, creating a live events market leader capable of meeting the growing experiential needs of major brands around the world. With 11 offices across Europe, the Middle East, Asia-Pacific, and North America, INVNT brings expanded creative, strategy, and production capabilities to the combined company. Nth Degree is a portfolio company of Shamrock Capital. 

INVNT is an innovation-led, international, interdisciplinary, and integrated agency united by brand storytelling. The company helps many of the biggest brands and organizations in the world impact audiences, dent culture, and make history. INVNT operates globally with offices in New York (HQ), London, Sydney, Singapore, Mumbai, Dubai, Detroit, San Francisco, Stockholm, Noosa, and Washington, D.C.

Nth Degree is a global leader in exhibitor and trade show services, event management, experiential marketing, and permanent installations. With warehouses and offices in more than 30 U.S. markets, the company delivers thousands of events annually for many of the world's most recognizable brands.

As part of this transaction, INVNT and Nth Degree Events – the award-winning division of the parent company – will combine to form an agency focused on corporate events operating under the brand name INVNT. The market for experiential services continues to accelerate, and the combination of INVNT and Nth Degree brings together the exceptional creative talent and leadership of INVNT with Nth Degree's proven team, strengthening an already formidable platform company – one that will help global brands tell bigger stories and deliver them with more confidence than ever before. 

The integration of INVNT and Nth Degree Events creates significant advantages and a more competitive, comprehensive suite of offerings for clients, giving them access to innovation-led brand storytelling, creative, strategy, and production expertise, along with revenue-enhancing sponsorship sales, content and speaker management, market leading event operations, and more. The business will operate through two primary divisions under the leadership of John Hense, CEO of Nth Degree Holdings:

INVNT – INVNT merges with Nth Degree Events to create a strengthened suite of agency services and a combined client base that includes some of the largest and best-known brands in the world – from consumer to business-to-business. INVNT co-founder and global president Kristina McCoobery, along with members of the Nth Degree Events team, including chief client officer Robert Lowe and vice president of operations Lisa Ramsey, will lead the agency. 

Nth Degree – With a focus on high-quality event labor and general contracting services, Nth Degree and Fern Exposition Services maintain the company's longstanding commitment to exhibitors, exhibit houses, associations, and agencies. Nth Degree will be led by Russell Greenway, president, Nth Degree - I&D, and Shana Carr, president, Fern Expo - GC.

The deal was supported by private equity partner Shamrock Capital and represents a significant expansion of Shamrock's commitment to the experiential market, while also bolstering Nth Degree's continued growth and global expansion. Shamrock announced its initial strategic investment in Nth Degree in September 2024.

Shamrock Capital is a Los Angeles-based investment firm with approximately $7 billion of assets under management as of February 13, 2026. Shamrock Capital invests exclusively in media, entertainment, communications, and related sectors through a multi-fund strategy centered on private equity investments, as well as ownership and financing of content and media rights. The firm was originally founded in 1978 as the family investment company for the late Roy E. Disney and has since evolved into an institutionally backed firm with a leading group of investors, including endowments, foundations, and sovereign wealth, and pension funds. Shamrock Capital partners with strong management teams and takes an active, collaborative approach to creating value in each investment.