AtData

Canaccord Genuity Advises Leading Email-based Identity Intelligence Platform AtData on its Sale to Experian

Canaccord Genuity has advised AtData, a technology-enabled provider of email address solutions that help businesses optimize first-party data collection, accelerate revenue growth, and reduce fraud, on its sale to Experian®, a global data and technology company. AtData was previously a portfolio company of private equity firm TZP Group.

AtData was formed in 2021 through the merger of FreshAddress (founded in 1999) and TowerData (founded in 2001) to create a leading email-based identity intelligence platform. The company provides enterprise solutions that help businesses optimize first-party data, improve marketing performance, and prevent fraud. Powered by a proprietary database of more than 10 billion email profiles and billions of behavioral signals, AtData delivers identity matching and enrichment, fraud detection and prevention, email verification, and consumer insights solutions to leading financial services firms, technology platforms, and consumer brands worldwide.

As the leader in email identity, AtData helps organizations recognize, engage, and protect consumers across marketing, data operations, and fraud prevention. Anchored in email, the most persistent and behavior-rich identifier, the company enables confident identity decisions at scale. AtData’s proprietary activity network processes more than 150 billion deterministic signals each month, allowing the company to deliver accurate, current identity intelligence that improves match rates, increases efficiency, and lowers risk at scale. Solutions are delivered in real time via APIs and partner connectors, supporting privacy- and compliance-ready decisioning.

Experian is a global data and technology company, powering opportunities for people and businesses around the world. The company helps to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using a unique combination of data, analytics, and software. Experian also assists millions of people to realize their financial goals and help them to save time and money.

TZP Group, a multi-strategy private equity firm managing approximately $2 billion across its family of funds, is focused on control, growth equity, debt, and structured capital investments in products and services for businesses and consumer companies. Founded in 2007, the firm targets companies with solid historical performance and sustainable value propositions and aims to be a “Partner of Choice” for business owners and management teams. TZP seeks to invest primarily in closely-held, private companies in which the owners desire to retain a significant stake and partner with an investor with complementary operating and financial skills to accelerate company growth, increase profitability, and maximize the value of their retained stake. The firm leverages its investment professionals’ operating and investment experience to provide strategic and operational guidance and is dedicated to long-term value creation.