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December 2016

Petsky Prunier Advises Ansira on its Completed Sale to Advent International

December 21, 2016 (New York, NY) – Petsky Prunier is pleased to announce that it has advised Ansira Partners, Inc., one of the largest and leading independent data-driven, technology-enabled marketing solutions providers, on its sale to global private equity firm Advent International Corporation. Denver-based private equity firm KRG Capital Partners invested in Ansira in 2012 and exited with this transaction.

Advent announced its agreement to acquire the company on November 17, 2016, and completed the transaction on December 20, 2016. Advent is acquiring its stake in partnership with Ansira’s management, who will continue to retain a substantial ownership position in the company. Financial terms were not disclosed.

Ansira is a premier data-driven, technology-enabled marketing solutions provider, specializing in the integration of data analytics, CRM, localized marketing automation, and performance media with best-in-class execution strategies to drive ROI-measured marketing programs at a national and local level. Data is central to every element of Ansira’s offerings, which focus on dedication to data-driven decision making, encompassing marketing decisions, strategy recommendations, media / channel allocations, and creative concepts. These offerings are supported by the company’s unmatched ability to integrate, model, and activate disparate first, second, and third party data sources. Ansira is trusted by more than 150 leading brands to transform their marketing programs by nurturing customer relationships, informing creative ideas and brand experiences, and fueling consumer engagement while maximizing the impact of marketing expenditures.

Advent has invested in more than 315 private equity transactions in 40 countries and as of June 30, 2016, had $40 billion in assets under management. With offices on four continents, Advent has established a globally integrated team of more than 190 investment professionals across North America, Europe, Latin America, and Asia. The firm focuses on investments in five core sectors, including business and financial services; healthcare; industrial; retail, consumer and leisure; and technology, media, and telecom.

Petsky Prunier, with a team led by Sanjay Chadda and Marc Flor, served as a financial advisor to Ansira and KRG Capital Partners.


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