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December 2016

Madison Logic

Madison Logic
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Madison Logic

Financial Advisor to Madison Logic on its sale to Clarion Capital Partners

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Petsky Prunier advises Madison Logic on its sale to Clarion Capital Partners

December 1, 2016 (New York, NY) – Petsky Prunier is pleased to announce that it has represented Madison Logic Inc., the leading global provider of data-driven, account-based marketing, in its sale to private equity firm Clarion Capital Partners, LLC.

Madison Logic is among the world’s largest and fastest growing companies dedicated to solving the digital marketing needs of B2B marketers. The company’s B2B marketing technology platform, Activate ABM™, unifies targeted advertising and content syndication with attribution metrics to show measurable return on investment. The platform leverages unmatched proprietary data, reach, and scale to identify, engage, and convert prospective accounts. With Madison Logic, B2B marketers can easily gain insights into their target accounts to personalize their message, optimize their programs, and inform their sales and marketing strategy. Madison Logic is a global company based in New York City.

The partnership with Clarion enables Madison Logic to invest further in its Activate ABM™ platform, pushing the company’s already robust data-driven product development efforts across multiple new verticals. The company will also invest in new geographic regions, expand its personnel base, and seek to make strategic acquisitions.

Madison Logic’s existing shareholders, including CEO Tom O’Regan and co-founders Vin Turk and chairman Erik Matlick, will maintain an ownership stake in the company and will continue to build the business in partnership with Clarion. Tom O’Regan will remain Madison Logic’s CEO, managing day-to-day operations and directing the company’s long-term strategy.

Clarion is a New York-based middle market private equity firm. The firm invests in growth companies in a variety of industries, including consumer products and specialty retail, media and entertainment, business services, healthcare services, and specialty financial services.

Petsky Prunier, with a team led by Seth Rosenfield, John Prunier, and Dylan Kearns, served as exclusive financial advisor to Madison Logic.