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Pure Communications

September 2016

Petsky Prunier advises Pure Communications on its sale to W2O Group

Pure Communications and W2O’s BrewLife Combine to Create a Life Sciences- and Technology-Focused Agency, Establishing a Global Footprint and Broader Portfolio

September 7, 2016 (New York, NY) – Petsky Prunier is pleased to announce that it has advised Pure Communications, LLC, a leading strategic communications consultancy focused on the healthcare industry, on its sale to W2O Group, a network of complementary digitally-oriented, analytics-directed communications and marketing firms. W2O Group is a portfolio company of Denver-based Mountaingate Capital, a newly formed middle-market private equity investment firm led by a team of partners from KRG Capital.

Pure Communications, with offices in Wilmington, NC and Cambridge, MA, will combine with W2O Group’s BrewLife, headquartered in San Francisco with staff across the U.S. and Europe, creating a new global life sciences and technology-focused firm with a distinctive offering of branding/ positioning, public relations/ communications, investor relations, creative, digital, and analytical services.

Pure Communications’ founder and CEO Andrea L. Johnston will lead the integrated firm, which will be part of W2O Group’s network and officially launch in early 2017. Ms. Johnston started Pure Communications in 2004 and has built the agency into a partner-of-choice for the management teams of VC-funded start-ups, as well as mature, publicly-traded biopharmaceutical and medical device companies.

Pure Commnications’ client roster includes leading biotech, pharmaceutical, diagnostic, and medical device companies, which are developing or have made available transformative therapies and diagnostics to innovate patient care. Pure Communications focuses on helping these organizations translate their brands, technology platforms, and science into compelling stories for the media, employees, the investment community, partners, customers, healthcare professionals, and patients.

W2O Group, founded in 2001 and led by chairman and CEO Jim Weiss, is an independent, fast-growing network of complementary marketing and communications firms focused on integrated business solutions to drive change and growth through pragmatic disruption for the world's leading brands and organizations. W2O Group’s network includes BrewLife, Twistmktg, and WCG. W2O Group firms employ proprietary analytics models, methodologies, and approaches that uncover key insights leading to precise communications strategies and engagement to deliver business results.

Petsky Prunier, with a team led by Christopher French, served as exclusive financial advisor to Pure Communications.


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