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Giant Creative Strategy

July 2018

Petsky Prunier advises Giant Creative Strategy on its sale to Huntsworth

July 18, 2018 (New York, NY) – Petsky Prunier is pleased to announce it has advised healthcare marketing agency Giant Creative Strategy LLC on its sale to healthcare and communications group Huntsworth plc (LON: HNT). Giant was previously a portfolio company of Shamrock Capital. Huntsworth paid $72.2 million in cash at closing, and the transaction is valued at up to $97.2 million.

Giant, based in San Francisco, is one of the largest independent healthcare marketing agencies in the United States. It provides a full service, multichannel offering to its clients in the biopharmaceutical, medical device, and diagnostics industries. The agency has 150 employees and will continue to be led by its founders, CEO Steven Gold and president Adam Gelling.

With the majority of its revenue coming from marketing to healthcare professionals, particularly in the rapidly growing biotech sector, Giant will bring scale to Huntsworth’s healthcare professional marketing, a key area of growth for the company. By adding Giant to its existing healthcare marketing agencies led by New York-based Evoke, Huntsworth will be positioned more competitively to respond to changing client demands for fewer but stronger partners to help access the spectrum of their marketing needs.

Huntsworth plc is an international healthcare and communications group. Huntsworth’s principal area of focus is Health, which provides marketing and medical communications services to healthcare clients, which are primarily large and mid-size pharmaceutical and biotech companies. It also has a smaller Communications group, which provides a wide range of communications and advisory services, including strategic communications, public affairs, investor relations, and consumer marketing.

Huntsworth Health has three main divisions. Medical focuses on communicating evidence on new scientific and drug developments and educating healthcare professionals and payers on the appropriate use of therapy. Marketing focuses on post-approval marketing of drugs to payers, healthcare professionals, and consumers, primarily in the United States. Immersive provides live experiences, communications, and interactive content.

Petsky Prunier, with a team led by Christopher French, Sanjay Chadda, Anil Kuruganti, and Greg Staton, served as the exclusive financial advisor to Giant Creative Strategy and Shamrock Capital.


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