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November 2019

Canaccord Genuity acts as financial adviser to Idio on its sale to Episerver, a platform for creating digital experiences backed by Insight Partners 

Canaccord Genuity is pleased to announce that is has advised on the cross-border sale of Idio Limited to Episerver Inc., a portfolio company of Insight Partners.

Idio makes 1:1 marketing possible for global B2B enterprises. Idio’s platform uses Content Intelligence to predict the interests of every individual and automatically deliver relevant 1:1 experiences across digital channels. Global leaders, including Fitch Ratings, PureStorage, and TATA, trust Idio’s AI to maximise buyer engagement and pipeline, whilst handling marketing complexity. Idio is based in London and New York and is backed by leading SaaS investors, including Notion Capital.  The company has been named by Forrester Research as a “Breakout Vendor” and a “Cool Vendor” by Gartner in 2019.

Episerver, which empowers businesses to scale through the most customer-centric approach to digital experiences, is a portfolio company of Insight Partners, having been acquired in September 2018. Insight is a leading global venture capital and private equity firm investing in high-growth technology and software companies that are driving transformative change in their industries.

The acquisition significantly accelerates the analytics and personalisation roadmap for Episerver Customer-Centric Digital Experience PlatformTM and strategically addresses the current and future state of buying experiences and expectations.

Canaccord Genuity led the transaction as a dual track process to maximise value for Idio and acted as financial adviser on both the sale and IPO, creating a competitive process which resulted in significant value generation for our client. This is the ninth deal Canaccord Genuity’s European Technology team has completed this year, demonstrating continued momentum across the firm’s Technology practice. 

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