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BERA Brand Management

January 2020

CG Petsky Prunier Advises BERA Brand Management on its Growth Equity Investment from PeakEquity Partners and Jim Stengel

CG Petsky Prunier is pleased to announce it has advised BERA Brand Management, Inc., a New York-based global software company that is disrupting how brands are measured, managed, and maximized, on its growth investment from PeakEquity Partners, an investment firm that specializes in growing SaaS companies, and Jim Stengel, a world-renowned marketing executive, and his consulting arm, Jim Stengel Company.

The BERA brand intelligence platform makes it possible for brand, marketing, and finance leaders to optimize and accelerate growth by bridging the persistent gap between marketing, brand health, and business value.  Developed over the past five years, the software is singular in its ability to help leaders not only understand the components of brand health, brand purpose, and their effects on business performance, but also take specific steps to maximize the economic and social value of their brands and business.  The result is the industry’s most complete and actionable view of how to measure, manage, and maximize the business value of brands, including the largest continuous lens on Brand Purpose.

BERA’s first-party data includes continuous measurement of more than 4,000 brands in more than 200 sectors on a continuous basis, providing predictive insights that link management investments, decisions, and actions to brand health, and brand health to business performance and value. The company reaches more than one million census-matching Americans and generates 1.2 billion data points annually.

PeakEquity Partners is a private equity firm focused on investments in software companies. The principals of PeakEquity have extensive experience as investors and operating executives in multiple market sectors. The firm invests in businesses that have large addressable markets, market-tested technology, products and offerings, and demonstrated traction with a meaningful base of referenceable customers. The firm leverages and provides access to operating resources to help provide companies an edge in capturing market segment leadership and achieving growth objectives.

The Jim Stengel Company helps brands grow by enabling them to discover, activate, and measure their purpose.  Led by Procter & Gamble’s previous chief marketing office, Jim Stengel, the company has been in existence for more than 10 years and helped more than 150 companies in 20 countries.

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