CG Petsky Prunier Advises Creative Artificial Intelligence Platform Amper Music on its Sale to Shutterstock
CG Petsky Prunier is pleased to announce it has advised Amper Music, Inc., a leading AI-driven music platform that enables users to create and customize original music by leveraging more than one million individual audio samples recorded by musicians on thousands of unique instruments, on the sale of certain assets to Shutterstock, Inc. (NYSE: SSTK), a leading global technology company offering a creative platform for high-quality content, tools and services.
Amper’s mission is to enable anyone to express themselves creatively through music regardless of their background, expertise, or access to resources. Amper builds tools powered by its Creative AI to help people create and customize original music. The company is a team of engineers and musicians bringing human know-how to AI music composition, performance, and production. Using its proprietary sample library and datasets, Amper’s technology is built from the ground up with an emphasis on high quality music through the fusion of music theory and AI innovation. The company’s system is composed of more than one million individual samples and thousands of unique instruments. Recorded by hand, every sound in Amper is sculpted with meticulous attention to detail. The company has offices in New York City and Santa Monica.
Shutterstock, directly and through its group subsidiaries, is a leading global provider of high-quality licensed photographs, vectors, illustrations, videos, and music to businesses, marketing agencies, and media organizations around the world. Working with its growing community of more than one million contributors, Shutterstock adds hundreds of thousands of images each week and currently has in excess of 350 million images and more than 20 million video clips available.
The acquisition of Amper further solidifies Shutterstock’s position as a creative platform providing innovative solutions to its customers by strengthening Shutterstock’s capabilities in artificial intelligence, particularly in content search and discovery of tracks composed by Shutterstock’s community of artists.
Paired with Shutterstock’s global community of music composers, Amper’s AI technology will provide Shutterstock users acceleration to their content creation workflow through a better music discovery experience and enhanced editing capabilities. In addition, the acquisition will augment Shutterstock’s R&D efforts to bring valuable new innovations that enable faster and simpler content production for prosumers, businesses, and professional content creators.
CG Petsky Prunier, with a team led by Edin Trto, Sanjay Chadda, and Matthew Kratter, served as exclusive financial advisor to Amper Music.
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