Canaccord Genuity Advises Leading Multicultural Digital Marketing Platform H Code on its Investment from Falfurrias Capital Partners
H Code will Continue to Grow its Multicultural-Focused Offerings by Extending the Reach of its Branded Content Studio, Publisher Network, and Intelligence Center Among Diverse Audiences
Canaccord Genuity is pleased to announce that it has advised H Code, the largest multicultural digital media company in the U.S., on its investment from Falfurrias Capital Partners (FCP), a Charlotte-based private equity firm focused on growth-oriented, middle-market businesses. The investment will allow H Code to continue to build end-to-end capabilities for publishers and advertisers across both existing and new markets.
Founded in 2015 to serve U.S. Hispanic audiences and assist brands in telling their stories through a culturally relevant lens, H Code is committed to reaching all multicultural audiences at scale. The company strives to leverage its learnings, brand equity, and expertise to shape the future of media by building a diverse company and unlocking multicultural audiences through data and authentic creative and content. Today, H Code's employee base is 83% multicultural, 67% Hispanic/Latinx, and 54% female across its offices in the U.S. and Latin America.
Named one of the fastest-growing private companies in the nation by multiple outlets, H Code strategically brings together targetable data, exclusive inventory, authentic creative and custom content, and more to influence powerful multicultural consumers every day through digital and integrated campaigns. Backed by its proprietary intelligence platform, which derives insights from a robust influencer network and the largest Hispanic and Black digital panels, H Code delivers the most impactful, data-driven strategies to reach and influence multicultural audiences online effectively with unmatched authenticity. Its product suite of creative services, content creation, influencer marketing, publisher distribution, and first-party data insights has been critical to both strengthening relationships with multicultural audiences and driving inclusivity across marketing and advertising.
H Code will continue to invest strategically in its vision to meet the needs of diverse publishers, makers of content, and the marketers that need to reach them, leveraging both contextual and programmatic targeting. In addition, the partnership with FCP will offer the company the resources to scale its content studio, publisher network, and intelligence center for all types of communities, further unlocking unique opportunities for impactful storytelling. In the short term, the company will continue to invest in developing distinct offerings for various diverse and underrepresented communities, similar to H Code’s June 2021 launch of B Code, media solutions specifically designed for the Black community.
Falfurrias Capital Partners is a private equity investment firm focused on acquiring or investing in a diverse portfolio of growth-oriented middle-market companies. As a team of operators, the firm leverages its significant, real-world experience to bring measurable contributions and create lasting value for both its portfolio companies and limited partners. By partnering with the most respected experts in their fields, FCP immerses its team in the industries in which the firm invests, identifying the strongest growth opportunities and rigorously testing and learning using FCP’s expertise, data, and tireless investigation.
Parker Morse, CEO and co-founder of H Code, and Tony Gonzalez, H Code’s president, will continue to lead the company. As part of the investment, FCP's Alexander Jutkowitz will join H Code as executive chairman. Raised in Chile, then Philadelphia, FCP's executive-in-residence Alexander Jutkowitz has been an advocate for diverse thinking and innovative content, influencing how today's marketers and advertisers bring impactful stories to life. H Code is also proud to announce that Ad Council president and CEO Lisa Sherman will serve as board member.
Canaccord Genuity, with a team led by Sanjay Chadda, Matthew Kratter, and Rohan Sura, served as exclusive financial advisor to H Code.
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