Canaccord Genuity Advises Leading Performance Marketing Solutions Provider Optimad Media on its Sale to ORIX Capital Partners
Canaccord Genuity is pleased to announce that it has advised Optimad Media, LLC, a leading, tech-enabled performance marketing solutions provider serving customers across the Consumer Packaged Goods and Film & Entertainment segments, on its sale to ORIX Capital Partners.
Using proprietary targeting, accelerated learning, and dynamic optimization capabilities, Optimad provides digital strategy, media planning, media buying, and placement, in addition to real-time optimization, data analytics and reporting, and measurement services, to its clients. The agency has a differentiated pay-per-performance model, which ensures alignment with its customers’ objectives around driving awareness, engagement, and conversion. Since inception, Optimad has focused on one thing – creating unique, data-driven insights for its customers and taking accountability for delivering measurable results.
ORIX Capital Partners (OCP), the operationally-focused private equity team of ORIX Advisers, LLC and a wholly-owned subsidiary of ORIX Corporation USA (ORIX USA), manages a fund that seeks to make direct equity investments in established middle-market companies throughout North America, spanning a variety of industries, including industrial services, business services, and general industrials. OCP has partnered with marketing services executive Alex Jutkowtiz, who has more than 20 years of industry experience and serves on OCP’s Advisory Board, to join Optimad’s Board of Directors going forward. Mr. Jutkowtiz and OCP will work with Optimad co-founders, CEO Kevin Weisberg and CMO Lou Paik, to grow the business’ service and technology offerings both organically and through M&A.
Canaccord Genuity, with a team led by Sanjay Chadda and Edin Trto, served as exclusive financial advisor to Optimad Media.