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Canaccord Genuity Acts as Exclusive Financial Advisor to Yottaa on its Significant Growth Investment from PSG

Canaccord Genuity is pleased to announce that PSG, a leading growth equity firm partnering with software and technology-enabled services companies to help accelerate their growth, has announced its significant growth investment in Yottaa, a provider of software to help brands optimize their eCommerce websites for performance and conversion improvement. Canaccord Genuity acted as exclusive financial advisor to Yottaa.

Yottaa’s eCommerce optimization platform manages third-party applications and enables retailers and direct-to-consumer brands to increase website speed by up to 60 percent. Yottaa’s software drives improved customer experience and elevated conversion rates. By optimizing third-party software commerce add-ons, Yottaa software aims to help reduce friction throughout the online shopping journey and drives higher revenue per session, boosting ROI and ROAS on client marketing investment. Headquartered in Waltham, MA, Yottaa is an expanding business with over 250 eCommerce customers across a range of industries including many leading brands such as 1 800 Contacts, Ann, Inc., Carter’s, J. Crew, Lands’ End, Ralph Lauren, and Samsonite.

Founded in 2014, PSG is a growth equity firm that partners with software and technology-enabled services companies to help them navigate transformational growth, capitalize on strategic opportunities and build strong teams. PSG operates out of offices in Boston, Kansas City, London, Paris, Madrid and Tel-Aviv.
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Canaccord Genuity, with a team led by Andrew Pojani, Trevor Martin, Isaac Porter, and Ben Seegel served as exclusive financial advisor to Yottaa.
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