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Four Reasons to Consider ESG Investing

15 July 2021

Responsible Investing (RI) is quickly growing to become a standard. With accelerating commitments by policymakers and business leaders to address environmental, social and governance (ESG) issues, RI continues to attract greater attention in the investing world.

Increasingly, investors are prioritizing ESG components within their investment objectives. Have you considered integrating
ESG factors into your own investing? Here are four reasons why it may be worthwhile: 

1. Many ESG investment options are available. Until recently, it was more challenging for investors to incorporate
ESG factors into their investing. Negative screening was the main approach to RI, which involved avoiding investments
that didn’t meet ESG standards. With greater attention to ESG issues, this has helped to increase the approaches
taken to investing in this space (see inset).) Last year, the world’s largest fund manager announced sweeping changes to position itself as a leader in RI, committing to assessing ESG factors in its investments “with the same rigor that it analyzes traditional measures such as credit and liquidity risk.”1 Today, there are over $30 trillion in assets under management (AUM) globally that have a sustainable strategy 2. In Canada, RI assets account for almost two-thirds of total AUM, or $3.2 trillion 3. Investors are now able to create portfolios with ease that incorporate their own personal ESG values.

2. RI can support and enhance performance. For many years, there was a long-held view that investors who prioritized ESG factors sacrificed greater returns. However, newer studies suggest that the reverse often holds true - companies integrating these practices into their operations have the potential for improved investment results over the longer term 4. Why? One reason is because focusing on ESG factors can provide a more comprehensive view of potential risks and opportunities. For instance, of the S&P 500 companies that filed for bankruptcy between 2005 and 2015, 88 percent exhibited weak ESG ratings for years leading up to the filing 5. According to Morningstar, in the first four months of 2021, more than 70 percent of funds that invested based on ESG practices across all asset classes beat the returns of funds that didn’t have those objectives.6

3. Investors can make a positive impact. The choices that investors make can send a message to business owners. With new commitments by global policymakers and business leaders, there has been increased transparency, which has led to improved reporting and accountability by companies and their management. By voting with their wallets, investors can continue to hold companies accountable in generating a positive social or environmental impact alongside a financial return. In fact, investor demand is helping to drive ESG changes within the investing industry. In April 2021, the world’s largest hedge fund launched a sustainable investing venture in response to ongoing requests, as a growing number of clients indicated that ESG investing was “part of (their) mandate.” 6

4. Responsible investing may just be the future. There has been a distinct pivot by governments, policymakers
and business leaders in actively supporting and financing environmental and social movements. Last spring, the
U.S. committed to cutting greenhouse gas emissions by around 50 percent by the year 2030.7 U.S. President Biden has pledged almost $2 trillion to an infrastructure bill thatmfocuses on shifting to greener energy, and proposed a further $1.8 trillion to supporting social improvements for American families.8 A recent Wall Street Journal article suggested that energy companies are now focusing greater attention on renewable projects and less on oil and gas. In 2014, the world’s energy companies spent $735 billion on oil-and-gas extraction; in 2020, this figure was less than half that amount, while spending on wind and solar projects rose to nearly $220 billion. Total investment in renewable energy projects,electric vehicles and other green efforts exceeded $520 billion last year, continuing the momentum in the shift to a greener economy. Even the business leaders of some of the largest publicly-traded tech companies have committed to sourcing power from clean energy origins. As one top tech titan stated: “this is where the world is going.”6

 Approaches to Responsible Investing

How We Can Assist
For many investors, investing is more than just meeting a consistent return. It also involves incorporating personal
values to make a positive impact in the world. We can help you to structure your portfolio to integrate ESG factors that are important to you. Please contact us for a discussion. 


1.; 2.; 3.; 4.;;;
Gunnar Friede, Busch & Bassen, “ESG and financial performance,” Journal of Sustainable Finance & Investment, 2015; 5.; 6.; 7.; 8.

The information in this portion of the web site is intended for use by persons resident in Canada only. Canaccord Genuity Wealth Management is a division of Canaccord Genuity Corp., Member - Canadian Investor Protection Fund and the Investment Industry Regulatory Organization of Canada. Independent Wealth Management advisors are registered with IIROC through Canaccord Genuity Corp. and operate as agents of Canaccord Genuity Corp.