October 2006
Vogel Farina
Vogel Farina, Inc. has been sold to Grey Healthcare Group, a subsidiary of WPP Group
Petsky Prunier is pleased to announce the sale of Vogel Farina, Inc., a New Jersey-based strategic marketing and communications company with expertise in specialty Rx markets, particularly oncology, to Grey Healthcare Group.
Vogel Farina provides market planning and analysis, product and corporate positioning and branding, promotional planning and tactical implementation services to a wide range of clients in the pharmaceutical, biotech, and medical-device industries. In addition to oncology, Vogel Farina’s category expertise includes infectious disease, CNS, cardiovascular, diabetes, medical device and diagnostic products.
The acquisition of Vogel Farina is part of Grey Healthcare Group’s drive to expand its specialty marketing footprint. Grey Healthcare Group now has several agencies specializing in biotech and specialty products, including the New York-based Acute and Specialty Care division and UK-based DarwinGrey. The acquisition continues WPP's strategy of developing its networks in fast growing markets and sectors.
A team from Petsky Prunier LLC, led by Christopher French, served as exclusive financial advisor to Vogel Farina and structured and negotiated the transaction on behalf of the Company.
ADDITIONAL RESOURCES